Client: BattleKart Sheffield
Overview
BattleKart Sheffield, Graphic Design That Brings the Game to Life
BattleKart Sheffield is not your average entertainment venue. It’s a high-energy blend of real electric karts and projected augmented reality game modes, built to feel like stepping inside a video game. When they launched their Sheffield site, they needed graphic design that matched the scale, pace, and excitement of the experience itself.
7 Degrees Media was brought in to design a suite of bold, high-impact graphics that would stop people in their tracks, explain the concept quickly, and drive bookings both on-site and across the city.
The Brief
BattleKart Sheffield needed promotional design that would:
- Instantly communicate that this is not traditional karting
- Showcase the different game modes in a fun, accessible way
- Work across multiple formats including large-scale print and handouts
- Stay on-brand with BattleKart’s established visual identity while localising it for Sheffield
The challenge was clarity without killing the excitement. The visuals had to sell the experience at a glance.
Our Approach
We focused on energy, clarity, and immersion, designing graphics that feel like an extension of the game itself.
Key principles we worked to:
- High-contrast colour palettes inspired by the projected tracks
- Dynamic layouts that suggest movement and competition
- Clear information hierarchy so pricing, gameplay, and location are easy to understand
- Strong calls to action that push viewers towards booking
The result was a cohesive set of designs that feel loud, playful, and unmistakably BattleKart.
What We Delivered
Large-format promotional design
Including billboard and outdoor-ready artwork designed to grab attention at speed, ideal for roadside and high-footfall placements.
Tri-fold brochure design
A detailed but accessible printed piece explaining how BattleKart works, what games are available, pricing, player numbers, and key venue information. The brochure balances bold visuals with practical detail, making it ideal for both walk-ins and advance planners
Localised Sheffield branding
All artwork reinforced the Sheffield location clearly, helping build awareness that this global concept is now live locally.
The Result
The finished designs gave BattleKart Sheffield a confident, professional visual presence that matched the excitement of the experience inside the venue.
- Clearer understanding of the concept for first-time customers
- Strong visual consistency across physical marketing
- High-impact assets suitable for both awareness and conversion
Most importantly, the graphics help answer the key question instantly:
“What is this, and why should I try it?”
Why It Worked
This project worked because the design didn’t just look good, it did a job. Every element was created with customer behaviour in mind, from quick-glance billboards to brochures that people actually read.
At 7 Degrees Media, we focus on design that earns its place. If it doesn’t communicate, convert, or enhance the brand experience, it doesn’t ship.
