Overview

All About Arboriculture, founded by lead arborist Nic Hunter, provides professional tree care and vegetation management services for both commercial and domestic clients. When Nic approached 7 Degrees Media, the company had strong technical expertise but needed a cohesive brand identity, a consistent marketing strategy, and a digital presence capable of driving steady leads.

Our goal was to turn All About Arb into a recognisable, trusted name in the arboriculture sector, delivering “Triple A Standards” across every touchpoint — from visual identity to client communications.

Objectives

1. Create a professional, distinctive brand that reflects expertise, safety and environmental responsibility.
2. Develop a suite of marketing collateral to target both commercial and domestic audiences.
3. Produce high-quality photography and videography to showcase the team’s skills and professionalism.
4. Build and optimise a website to convert visitors into enquiries.
5. Plan and deliver a consistent marketing strategy through social media, email campaigns and targeted ads.
6. Generate measurable growth in leads and brand recognition.

Our Approach

1. Brand Development

We worked with Nic to define the brand’s tone, values, and positioning. This included:

• Creating a logo, colour palette, and typography that balanced professionalism with approachability.
• Developing a brand messaging framework centred on safety, sustainability, and client-focused solutions.
• Producing brand guidelines to ensure consistency across all channels.

2. Suite of Products & Collateral

To support the sales process, we designed:

• A Commercial Project Guide showcasing All About Arb’s services, case studies, and safety credentials .
• A Square Commercial Flyer for quick reference and networking .
• Domestic service leaflets for homeowners .
• A Case Study Booklet to demonstrate project expertise and results .
• Custom quotes, proposals, and client documentation for a professional client experience .

3. Professional Photography & Videography

We conducted multiple on-site shoots to capture:

• High-impact action shots of the team at work.
• Before-and-after project visuals.
• Short promotional videos for use across social media and the website.

These assets became a core part of the brand’s marketing library, ensuring every campaign had strong, authentic visuals.

4. Website Design & Optimisation

We designed and built a fully responsive, SEO-optimised website highlighting:

• Core services (commercial and domestic).
• Project case studies with images and narratives.
• Strong calls-to-action and enquiry forms.
• Integrated tracking for analytics and ad performance measurement.

5. Social Media & Ads

We created a content calendar and produced posts targeting:

• Domestic clients on Facebook, focusing on seasonal services, safety tips, and personal touches from Nic’s perspective.
• Commercial decision-makers on LinkedIn, using case studies, compliance credentials, and benefit-led messaging.

Paid ad campaigns were run on Facebook, Instagram, and Google Ads to target high-intent search and local awareness.

Outcomes

• A recognisable and trusted brand identity rolled out across all customer touchpoints.
• A fully stocked marketing toolkit for sales, events, and digital campaigns.
• Increased social media engagement with a consistent posting schedule and professional visuals.
• Website conversion uplift through improved design, clear messaging, and optimised calls-to-action.
• Regular inbound enquiries from both domestic and commercial clients via organic and paid channels.