Overview
Spider Platform Hire, led by founder Dominic Croft, provides operated spider lift hire services across Yorkshire and beyond. When SPH approached 7 Degrees Media, they had an outstanding reputation locally but needed a stronger, more consistent brand presence, professional marketing materials, and a digital strategy to increase inbound enquiries.
Our role was to develop a full marketing ecosystem that reinforced SPH’s expertise, highlighted their safety-first approach, and showcased their versatility across multiple industries including arboriculture, construction, and facilities management.
Objectives
- Strengthen brand presence with professional, industry-specific marketing materials.
- Create a suite of brochures and product sheets tailored to different sectors.
- Build a website optimised for conversions and enquiries.
- Drive leads through targeted ads on social media and search platforms.
- Grow and engage the SPH audience through consistent social media content.
- Support event and face-to-face marketing with roller banners and branded displays.
Our Approach
1. Sector-Specific Collateral
We designed a general SPH brochure and an arborist-specific brochure to speak directly to target audiences, highlighting:
- Key benefits of spider lift hire in each industry.
- Case studies demonstrating real-world applications (e.g., veteran tree preservation).
- Testimonials from clients in arboriculture and construction.
In addition, we created detailed product data sheets for the SPH fleet , ensuring customers had clear technical information at their fingertips for accurate decision-making.
2. Event & In-Person Marketing
To strengthen SPH’s visibility at trade shows, networking events, and client meetings, we produced:
- High-impact roller banners showcasing SPH’s services and fleet.
- Business cards with a consistent design, aligned to the brand’s visual identity.
3. Website Development
We developed a conversion-focused website that:
- Clearly presents services, sectors, and fleet information.
- Features enquiry forms on every key page.
- Integrates case studies and testimonials for credibility.
- Is optimised for both mobile and desktop users.
4. Paid Advertising & Social Media
We ran targeted campaigns to:
- Reach commercial clients via LinkedIn Ads.
- Capture high-intent search traffic via Google Ads.
- Drive domestic and local awareness via Facebook and Instagram Ads.
Alongside paid activity, we developed a social media content plan that:
- Showcases real projects and behind-the-scenes work.
- Uses educational posts to highlight safety, cost, and efficiency benefits over scaffolding.
- Maintains a steady posting rhythm to build brand familiarity.
Outcomes
- Consistent brand identity across digital, print, and events.
- Brochures and data sheets that have become core sales tools for both inbound and outbound approaches.
- Website conversions increased, with more qualified leads coming from targeted ad campaigns.
- Stronger presence in arboriculture, construction, and facilities management sectors, aided by tailored messaging.
- Improved client trust through transparent safety, compliance, and operational details in marketing.