Guides /
How Much Should a Small Business Actually Spend on Marketing?
How much should UK small businesses spend on marketing? Explore realistic budgets, where to invest and how to get better value from your marketing.
Read the storyFROM THE WORK / FROM THE BUSINESS
NEWS &
INSIGHTS.
Project stories, useful advice and the things we’re working on. A little more of the thinking behind 7 Degrees.
Guides /
Why Good Photography Is One of the Best Marketing Investments You Can Make
Discover how professional business photography can strengthen your brand, build customer trust and create better content for your website and marketing.
Read the storyGuides /
Why Your Website Isn't Generating Enquiries (And What to Do About It)
Getting website visitors but not enough enquiries? Discover the common website mistakes costing businesses leads and how to fix them.
Read the storyGuides /
Your Marketing Isn't Working. Here's Why.
Spending time and money on marketing but not seeing results? Discover why your marketing might not be working and what your business can do differently.
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Guides /
Plan a content day around the finished marketing
A practical way to plan photography and video around the website, campaigns and social content you actually need.
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Guides /
What to prepare before briefing a website project
The business context, content and practical questions that make a website brief more useful.
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Guides /
Choosing the marketing support your business needs
How to distinguish a defined project from a need for ongoing direction, delivery or a broader marketing partnership.
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Building Better Marketing Campaigns
How integrated creative, media and digital activity delivers stronger results.
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What Makes a Website Convert
A practical look at UX, speed and messaging for better lead generation.
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Why Strong Visual Content Matters
How better photography and video can improve trust, engagement and campaign performance.
Read the storyPREPARING A PROJECT?
START WITH A
USEFUL GUIDE.
Practical starting points for a website, a content day or a marketing brief.