Industry: Corporate Gifting & Ecommerce
Thoughtful Gifts Deserve Thoughtful Marketing
Corporate gifting doesn't have to mean generic products, predictable hampers or something that gets put in a cupboard and forgotten.
Coming From A Good Place takes a different approach, focusing on thoughtful gifts, interesting products and the stories behind the things we give.
With a growing focus on corporate gifting, the brand needed a digital presence that could communicate its personality, showcase its products and make it easier for businesses to discover what it offers.
Through 7 Degrees Media, we've supported the brand's development across photography, website design and social media, creating a more joined-up approach to how it looks, feels and communicates online.
The Challenge
For a product-led business, presentation matters.
Customers can't pick up a gift box, feel the materials or experience the presentation before purchasing online.
That means the photography, website and supporting content need to work together to communicate quality, personality and value.
Coming From A Good Place also needed to stand out in a competitive corporate gifting market, where businesses have plenty of options but often struggle to find something that feels genuinely personal.
The challenge was to create a recognisable digital presence that made the products appealing while communicating the thinking behind the brand.
Our Approach
1. Commercial Product Photography
Strong product photography formed an important part of the project.
We worked on presenting the gift boxes and products in a way that felt natural, premium and consistent with the brand.
Rather than relying entirely on plain product images, we explored styled compositions using complementary surfaces, textures and backgrounds.
Wooden surfaces, greenery and softer natural elements helped create a warm visual environment that suited the products and the wider brand identity.
We also worked on image editing and product presentation to create visuals suitable for use across the website and marketing channels.
The aim was simple: make the products look as good online as they do in person.
2. Website Design and Development
Alongside the photography, we worked on developing the Coming From A Good Place website.
The website needed to do more than display products. It needed to explain the brand, communicate the value of thoughtful gifting and help visitors understand the options available.
We focused on creating a clearer structure, stronger visual presentation and content that supported the brand's corporate gifting proposition.
Product photography and written content were brought together to create a more consistent customer experience.
The website also provides a platform for ongoing content marketing, including articles focused on corporate gifting, employee appreciation and thoughtful business gifts.
3. Social Media Marketing
A website provides a home for the brand, but social media helps people discover it.
We developed social media content to introduce Coming From A Good Place, promote the updated website and communicate its approach to corporate gifting.
The content strategy combines product promotion with storytelling, giving the brand opportunities to talk about the people, products and ideas behind the gifts.
Campaign themes have included:
- Corporate gifting and client appreciation
- Employee recognition and thoughtful workplace gifts
- Seasonal gifting opportunities
- Brand values and product stories
- Website launches and new product announcements
Content has been developed for Facebook, Instagram and LinkedIn, allowing the brand to reach both individual customers and business decision-makers.
4. Bringing Everything Together
One of the biggest advantages of combining photography, website design and social media is consistency.
The same visual direction and brand messaging can run through every customer touchpoint.
Photography created for the website can also support social campaigns, while the website provides a destination for people discovering the business through organic content.
By considering these services together, we can build a more coherent digital presence than if each element were developed independently.
The Outcome
The project has delivered a refreshed digital presence for Coming From A Good Place, including:
- A developed website supporting the corporate gifting proposition
- A growing collection of commercial product photography
- Styled product imagery for digital marketing
- A consistent approach to social media content
- Brand storytelling across multiple platforms
- Search-focused content supporting product discovery
The work provides a foundation for ongoing marketing activity as the brand continues to develop.
Why It Matters
Good marketing isn't always about doing more. Sometimes it's about making everything work better together.
For Coming From A Good Place, photography, website design and social media each play a different role, but they all contribute to the same goal: creating a brand that people recognise, understand and want to engage with.
At 7 Degrees Media, we bring these disciplines together to help businesses create a consistent experience, from the first social media impression through to their website and beyond.
Need professional photography, a better website or social media content that feels like your business? Let's talk.