The Project
Ordering sports kit should be straightforward, whether you're a club organiser, player, parent or supporter.
Discount Teamwear provides customised sportswear and dedicated online club shops, helping teams access the kit they need.
The website needed to support different clubs, products and personalisation requirements while creating a clear, accessible shopping experience.
Our Approach
We developed an ecommerce experience built around how sports clubs and their customers purchase teamwear.
Dedicated club shop sections help visitors find the correct ranges without searching through an entire product catalogue.
Clear product categories, club-specific navigation and personalisation options make the ordering process easier to understand.
The website also gives Discount Teamwear a dedicated platform to showcase its products, promote its services and support enquiries from clubs looking for customised kit.
The Outcome
The finished website brings together sportswear products and dedicated club shops in one accessible online destination.
Customers can find their club, browse relevant products and choose available customisation options.
For Discount Teamwear, the platform provides a foundation for supporting existing club relationships and developing new business.
Why It Matters
Specialist ecommerce requires an understanding of the customer journey.
By designing around clubs, players and parents, we created a website focused on making the buying process more convenient and intuitive.