The Challenge
Promax Access is one of the UK's specialist suppliers of tracked spider lifts and access equipment, serving customers across arboriculture, construction, facilities management and other demanding industries.
With a highly technical product range and a specialist customer base, the challenge was to ensure that digital marketing reached the right people, generated meaningful enquiries and made the most of the available advertising budget.
Our Approach
7 Degrees Media worked with Promax Access to strengthen its digital marketing activity across paid search, organic visibility and social media.
Smarter Google Ads Management
We reviewed existing campaign performance, refined keyword targeting and focused on improving the efficiency of advertising expenditure.
By reviewing search intent, campaign structure and conversion performance, we worked to reduce unnecessary costs while increasing the number of valuable actions generated through advertising.
Improving Search Visibility
Alongside paid advertising, we supported Promax with SEO improvements, technical product content and clearer messaging for customers researching specialist access equipment.
Consistent Social Media Marketing
We developed regular social media content highlighting products, applications, company developments and industry expertise.
This ongoing activity has been accompanied by increases in impressions and engagement, helping Promax maintain a stronger and more consistent presence online.
The Results
Across the reported £10,000 advertising investment, Google Ads delivered 374 recorded conversions, representing a 5% increase against the comparison period.
At the same time:
- Cost per click decreased by 20%
- Cost per conversion decreased by 8%
- Conversions increased by 5%
- Average cost per conversion was approximately £26.74
These improvements demonstrate a more efficient approach to paid advertising, generating more conversions while reducing the cost of acquiring traffic and recorded conversions.
Alongside this, social media activity has continued to show positive movement in impressions and engagement.
The Bigger Picture
For a specialist B2B business, successful digital marketing isn't simply about generating more traffic. It's about attracting the right audience and making every marketing investment work harder.
Our ongoing work with Promax Access brings together paid advertising, organic visibility and consistent content to support a stronger digital presence and a more efficient route to customer enquiries.