Life's Better With a TRIBE
Project: TRIBE Club
Industry: Health, Wellbeing & Technology
Our own venture / in development
What if improving your physical, mental and social wellbeing wasn't something you had to do alone?
That's the idea behind TRIBE Club, a developing wellbeing platform designed to bring people together through shared activities, everyday habits and real-world connections.
Built around three simple pillars, MOVE. MIND. CONNECT., TRIBE Club aims to make it easier for people to discover activities, build healthier routines and find a sense of belonging.
As a venture we're directly involved in developing, TRIBE Club has provided an opportunity to bring together the full range of creative, strategic and technical capabilities behind 7 Degrees Media.
From the initial concept through to brand identity, website development and digital product design, the project demonstrates what it takes to build a recognisable brand and digital experience from the ground up.
The Challenge
The wellbeing market is full of apps, programmes and platforms promising to help people feel better.
But many focus on one part of wellbeing, whether that's exercise, mindfulness or tracking personal progress.
TRIBE Club needed to communicate a broader idea: that physical activity, mental wellbeing and meaningful social connections are closely linked.
The challenge was to turn that idea into a clear, accessible brand that people could understand, identify with and ultimately want to become part of.
It also needed to work as a digital product, with an intuitive user experience that could support everyday participation and real-world activities.
Our Approach
1. Developing the Brand
We started by defining what TRIBE Club stands for, who it aims to help and how it should communicate.
The result was a brand built around a simple proposition:
Life's better with a TRIBE.
Supported by the MOVE. MIND. CONNECT. framework, the brand provides a consistent foundation for the website, app, marketing campaigns and future community partnerships.
The visual identity was developed to feel energetic, welcoming and recognisable, while remaining flexible enough to work across digital platforms, printed materials and merchandise.
2. Designing the Digital Experience
A strong brand is only one part of building a successful digital platform.
We also worked on the structure and user experience of TRIBE Club, exploring how people could discover activities, join communities and build routines through the app.
The developing platform includes concepts such as personalised wellbeing goals, activity discovery, community groups and accountability features.
Our approach has focused on keeping the experience accessible and encouraging participation without making wellbeing feel like another complicated task.
3. Building the Website
The TRIBE Club website provides a home for the brand, introducing its purpose and explaining how the platform aims to help people.
The website was designed to communicate the concept clearly while creating opportunities for users, activity providers and potential partners to learn more.
As the product develops, the website also supports awareness-building and the wider launch strategy.
4. Creating a Marketing Strategy
Alongside the brand and digital product, we've developed a marketing approach built around storytelling, community participation and partnerships.
This includes social media content, launch messaging, promotional materials and opportunities to work with organisations that share TRIBE Club's values.
The focus is on building a community around the idea, rather than simply promoting another app.
The Outcome
TRIBE Club has progressed from an initial concept into a developing brand and digital platform with:
- A defined mission, positioning and visual identity
- A consistent MOVE. MIND. CONNECT. brand framework
- A dedicated website
- An evolving app experience and product roadmap
- A launch marketing strategy
- Partnership and community engagement materials
The platform remains in development, with its early-stage activity providing opportunities to test the concept, refine the user experience and build awareness.
Why It Matters
TRIBE Club demonstrates the breadth of what we do at 7 Degrees Media.
It's not simply a logo, website or marketing campaign. It's the process of taking an idea, understanding the audience, creating a brand and building the digital foundations needed to bring that idea to life.
By combining strategy, design, technology and marketing, we're able to approach projects as a complete experience rather than a series of disconnected deliverables.
Have an idea for a brand, platform or digital product? We'd love to help bring it to life.