Start with where the content will go
Before deciding what to photograph or film, make a list of the places the finished material needs to work. That might include a website, an email campaign, product pages, recruitment, print or social posts.
For each one, note the message, audience and format. A wide website banner, a vertical video and a printed brochure may need different framing, even when they tell the same story.
Build a useful shot list
Group the content into people, products, places, details and activity. Then identify the shots you need first and the extras that would be useful if time allows.
- Who needs to appear, and when are they available?
- Which locations and products need to be ready?
- What real activity can be captured?
- Where do images need room for text or different crops?
- Which moments need video as well as photographs?
Prepare the people and the place
Share a simple schedule so people know what to expect. Check access, permissions, clothing, product condition and anything in the background that should not appear in the finished work.
If customers or visitors may be present, agree how the shoot will be managed and what permissions are needed. Build in time to move between locations and reset each scene.
Agree the deliverables before the shoot
Discuss whether you need photography, video or both; the intended uses; the edit; and the formats required. A content day should have a clear scope rather than an assumption that every possible asset is included.
Confirm how files will be supplied, the review process, usage and any delivery dates that matter to a campaign.
Plan what happens afterwards
Give the content a home and a purpose. Organise files by subject or campaign and map the priority assets to the pages, emails and posts you planned at the start.
Our brand content days bring planning and production together. Tell us what you need the content to do.