Peter Cook — Marketing Partner
What happens when we’re allowed to become part of the team. A marketing partnership spanning strategy, campaigns, digital, content, print, exhibitions and photography.
The outcome
A relationship that reaches beyond a single channel: strategy, campaigns, digital, content, print, exhibitions and photography brought together with 7 Degrees as a marketing partner.
The trade-counter refresh provides a tangible example, with clearer product communication and a more consistent in-store presentation. The wider story is the breadth of support—not an isolated SEO statistic or a one-off design project.
One relationship. More than one channel.
Good marketing needs to join up. The campaign, the website, the exhibition stand and the material on a trade counter should all feel like they belong to the same business.
Our relationship with Peter Cook brings those disciplines together. Rather than treating every brief as an isolated project, we work across strategy, creative, digital and content as a marketing partner.
From the bigger picture to the detail.
The breadth of the relationship matters: planning and campaigns sit alongside the practical work of creating digital content, printed materials, exhibition assets and photography. It is the thinking and the delivery, connected through one team.
A closer look: the trade counter.
One example is the trade-counter point-of-sale refresh. We developed refreshed visuals with clearer hierarchy, stronger branding and practical messaging to help communicate products at the point of purchase.
That project is one part of a wider relationship: the same attention to how the business presents itself, applied across different customer touchpoints.
The Challenge
The challenge with marketing across so many touchpoints is keeping it connected. Digital activity, campaigns, print and physical spaces each need the right creative approach without losing the consistency of the brand.
The brief is therefore bigger than a single asset or channel: bring the different parts of the marketing together around the business.
What We Delivered
- Strategy and campaigns: connecting the wider marketing thinking with creative delivery.
- Digital and content: supporting how the business presents itself online.
- Print and point of sale: taking the brand into tangible customer-facing materials.
- Exhibitions: extending the creative work into in-person environments.
- Photography: creating imagery as part of the wider marketing mix.
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